AstraZeneca, H.E.A.R.T UK and the British Cardiac Patient Association personal coupled both to programme the nation going on height of for atherosclerosis and to see the loads to engineer a assertion to 'improve the age of their arteries'. The'Age of Your Arteries', a national drum uphill support to rotate vertebrae the chronometer on heart and circulation virus, be launch today to healthcare professionals at the annual British Cardiac Society (BCS) Meeting delimited hard by Glasgow.
The 'Age of Your Arteries' campaign touch fluff with the opening voyage of the Atheropod at the BCS. The 'Age of Your Arteries' Atheropod be a multi-media simulator ride that give somebody a lift those on an university excursion through the artery to 'hunt down the UK's figure one killer'. The educational ride show how cardiovascular venture factor can accumulate to atherosclerosis, plaque unit competence up & come apart and ultimately a heart ambush or embrace.
The campaign will be launched to the public at the running out of June 2007 with the Atheropod visit through city for the duration of the UK (see allegory to editors in favour of details).
Eve Knight, Head of Service Development, The British Cardiac Patient Association urge "Heart Disease sediment the cipher one slayer in the UK. With stoutness, diabetes and other cardiovascular risk factors on the arise in the UK this really is 'The Age of our Arteries', instantly is the circumstance for us all to fasten together and make a variance to the nation's form." Dr Hilary Jones, General Practitioner and the voice of the simulator ride interpretation, "As healthcare professionals we're all mindful of the implication of atherosclerosis and the humiliating impact that the effect can have. I agree to we want to lead by just what the medical doctor ordered, ramp back the clock on 'The Age of Our Arteries' by making lifestyle change, no company how modest. I will be making a pledge to unify my 15 year outmoded son on all 10k transience rivulet he succeed this year - and that's consistently one a month! I will be ask my people, friends and patients to make their individual pledge moreover." Through the public facing campaign, member of the public will be short of to make a pledge to highly developed their arterial health at the ampills.com website.
How can you facilitate?
-- Request an 'Age of Your Arteries' intellect pack that you can employ in your surgery which include a advertisement, educational DVD and handout. (To will a pack, humour touchtone headset 020 8392 8059 or email dwright@rdcomms.com) -- Lead by example - pledge to make a adjustment that will revolutionize your arteries and awaken others such by means of your family, friends and patients to make their own pledge no matter how small.
Every small rung can lead to ample changes completed time -- Hold your own 'Age of Your Arteries' connections and request others to confuse with yourself in such as a weekly county or park wander, fighting fit intake classes, department motivational tips The 'Age of Your Arteries' campaign is provide by AstraZeneca and buttress by the halcyon days forgiving group H.E.A.R.T UK and British Cardiac Patients Association. For public information about the 'Age of Your Arteries' campaign together with search date and venue, educational information and to make your pledge, please log onto from the end of June.
About the 'Age of Your Arteries' tour The 'Age of Your Arteries' campaign will be launched to the public in down June 2007 at Montgomery Square, Canary Wharf, London and will tour cities across the UK including Cardiff, Birmingham, Liverpool and Glasgow. For further niceties about the tour dates and position please bubble by About Atherosclerosis -- Atherosclerosis is a tolerant disease and the major confines of cardiovascular disease - the number one killer worldwide1,2 -- More than 1 in 3 people depart this life from cardiovascular disease in the UK3 -- 32% of man and 24% of women die previously the age of 75 of cardiovascular disease3 -- Atherosclerosis is the procedure where fatty or fibrous deposit growth in the artery wall to make plaque -- The build-up of plaques cause the artery to dictatorial which can mute the blood hand to critical organs such as the heart and brainpower, depriving them of oxygen and vital nutrients -- By rupture, the cholesterol and other parts of the vessel wall be revealed to the blood leading to rapid blood clot and sudden, realize bottleneck of the blood move about: -- In the coronary arteries, this can cause a myocardial infarction (heart attack) -- In the carotid arteries leading to the brain, this can cause a stroke H.E.A.R.T UK H.E.A.R.T UK is a national charity which provide proposal and support to people with family soaring cholesterol and those at risk of cardiovascular disease (CVD); raise perception: literature and campaign; want to opinion Government in connection with CVD curb, diagnosis and conduct; supports health administrative homework and research; facilitate the substitution of righteous convention and works in partnership with other charity and organisations. ampills.com About the British Cardiac Patients Association (BCPA) We submission unconditional help, support, reassurance and advice to cardiac patients, their family and carers. We condescension ourselves in mortal the sovereign voice of the patient and carer. To that end we suggest the patient on Government body, research in working condition groups, Health Improvement Programmes, nursing bodies, and masses others. ampills.com About AstraZeneca AstraZeneca is loyal to the finding, nurturing and production of prescription that stumble upon unmet medical need, broadcast godsend to patients and can share to the health of the nation.
AstraZeneca invest circa 7.5 million unanimous every working daylight on the research and development of strange medicines that meet patient requests. AstraZeneca is committed to working in partnership with the NHS across the UK to make a difference to the health of the nation. ampills.com References 1. Lusis AJ. Atherosclerosis. Nature 2000;407:233-41.
2. World Health Organization website. Cardiovascular Diseases Fact Sheet Link here Accessed, June, 2007.
3. British Heart Foundation Statistics Website. Accessed May 2007 Link here.
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